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Definiert daher für jedes Dokument eurer Webseite eine CTR und beobachtet diese regelmäßig, um entsprechende SEO-Maßnahmen vorzunehmen. Das Gegenstück zur CTR in den SERPs ist übrigens die Return-to-SERP-Rate. Diese gibt an, wie viele Nutzer nach dem Klick auf euer Snippet wieder zu den Suchergebnissen zurückkehren. Welche Kennzahlen sind sonst noch wichtig? Diese SEO-KPIs solltet ihr darüber hinaus im Blick behalten: Achtet darauf, dass alle für die Suche relevanten Dokumente auch indexiert sind. Legt dafür eine XML-Sitemap an und ladet sie in der Google Search Console hoch. So habt ihr immer im Blick, ob Google die URLs, die ihr gern im Google-Index hättet, auch tatsächlich indexiert. Eure Fehlerseiten sollten den HTTP-Statuscode 404 zurückgeben, um die Nutzer und die Suchmaschinen korrekt über nicht-existierende Dokumente zu informieren. Überprüft eure Websites regelmäßig in der Google Search Console auf eventuelle Fehler-Codes. Dadurch stellt ihr sicher, dass alle relevanten URLs erreichbar sind und ermittelt, ob sich 404-Fehler häufen. Ist zweites der Fall, solltet ihr eure internen Verlinkungen und eure Server-Konfiguration überprüfen.
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"Our own family hires people to murder us," she explains. "I barely survived an assassination attempt when shots were fired at my house in Mansehra. There are still bullet holes all over my front door." Image caption Maria is standing in Khyber Pakhtunkhwa, where almost 60 transgender women have been killed since 2015 But Maria, who recently graduated from Hazara University, says the local community's response to her decision to run has been overwhelmingly positive, with many donating to her largely self-funded campaign. She believes that previous politicians "did nothing for the people" and says her first step if elected will be to address a months-long water shortage that has affected her city. Being able to run is one thing - but winning is something else entirely, as Nadeem Kashish knows. She is standing against the two frontrunners in the race to become Pakistan's next prime minister: cricketer-turned-politician Imran Khan and the prime minister in the outgoing government, Shahid Khaqan Abbasi. Image caption Nadeem Kashish has been campaigning through her radio programme Her constituency in the capital Islamabad is one of the most important in Pakistan and is home to the parliament, the Supreme Court and many of the city's most affluent areas. A transgender rights activist and former makeup artist, Nadeem now hosts her own radio programme on the issues facing her community. She says that despite the recent legislation, "no political party in Pakistan wants to work on transgender rights, we are not in their agenda. This is the reason I want to run for parliament. "I don't have a lot of money to spend on banners, flags, transport and other traditional campaigning resources, like these big politicians.https://www.bbc.co.uk/news/world-asia-44684714
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